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Which pay-per-click business is the
best?
// TheWorldJournal.com
With all the craziness of online marketing today, it is very difficult to find a decent search engine that will drive targeted buyers to your web site for a fair price. Apparently, due to hundreds of so-called pay-per-click search engines that appeared in the last few years, the market has become very complex. While some PPC search engines are not to be trusted, many of them are shamelessly overcharging their clients. We help you find the new leaders of pay-per-click search engines that, in our opinion, are delivering first-class, honest and cost-effective results.
A pay-per-click (PPC) search engine is a search engine that allows a person to bid an amount of money on related keywords so their site is ranked according to the amount bid. In this article we will help you find engines that go out of their way to deliver low-cost solutions and help you save a lot of money.
Before we go any further, please keep in mind that a click is a click and it doesn’t really matter where it comes from. Pay-per-click search engines charge you for targeted clicks, meaning that visitors intentionally have to search and go on your web site because of an interest in your site. To this end, don’t put too much weight on which engine delivers “better” traffic.
Now, there are engines that overcharge you by having extra member fees and higher click-costs, and there are engines that keep things simple while delivering to you all the same targeted visitors. Examples of the first type of engines are Overture, LookSmart or Sprinks. The latter has been receiving bad reviews by its advertisers lately. Sure they are famous and popular, and their search results get seen on world’s biggest web sites, but that only makes them truly competitive and expensive in which to participate. Corporate expenses associated with these PPC search engines are much higher, which results in higher membership or setup fees. Not only will you have to pay higher click-through rates, but there are also setup and membership charges. In addition, Overture requires you to spend a minimum of $20 per month on bids; LookSmart has a minimum of $150 account deposit, while Sprinks requires $100 initial account following the minimum of $25 for adding next amounts.
Most importantly, each additional visitor to your site will cost you more than if you work with an engines less loaded. With LookSmart, for example, there is a minimum of $0.15 for bidding, $0.05 is the amount for Sprinks, although the average industry start bid is only $0.01.
In a situation like this, who would you go to for maximized exposure and cost-effective results? BrainFox! It is the only pay-per-click search engine we know off that produces results like no other engine. It drives consistently targeted web traffic your way for the lowest rates on the market! How does $0.001 per visitor sound to your business? Well, to over 20,000 advertisers that take part in the project, it sounds more than fine.
BrainFox Network beats any offer in the industry with the lowest bid offer, no setup charges and additional 250% first-time credit. This means that if your first deposit is just $20, BrainFox will give you an extra $50 free. Their lowest bid offer of $0.001 per click will allow you to buy 1,000 visits for just $1.
One more engine worth mentioning is FindWhat.com. Unlike Overture (former GoTo.com), it has retained a minimum bid of just one cent. Most of the traffic they send you is their own, which in this kind of business is hard to achieve. Also, search results of their engine are displayed over popular sites like CNet.com and MetaCrawler.com. And if your listing is in the top 5, your link also appears on such networks as InfoSpace and Excite.com. Numbers are not publicly known, but some search engine analysts say FindWhat.com generates up to 22 million searches a day. However, no matter how much traffic they generate, you can be sure you get what you pay for.
Pay-per-click business is yet to change. In the near future we might witness young active players coming out against the leaders. The strategy all of them seem to have chosen is based on presenting more value to their new customers. As long as conglomerates are busy figuring out that extra-fees and image of being their clients cannot equal to the core of members’ intentions, most of new ‘sign-ups’ will go to companies like BrainFox and FindWhat, which will take on board everyone left behind.
Related web sites:
BrainFox
FindWhat
LookSmart
Overture
Sprinks
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