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$8,2 billion in Online Advertising By Artashes Toumanov, TheWorldJournal.com 
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PRINT VERSION The volume of the Internet-advertising in USA in the year 2000 was $8,2 billion. Representatives of the advertising industry presented more specified figures for the online advertising volume in USA. They also noted that the growth rate was a little slower than in the previous year. In comparison with 1999, the volume of advertising has increased only on 77%, whereas year back this growth has made 141%. Interactive Advertising Bureau (IAB) has informed, that it was spent 8,2 billion dollars for advertising in the Internet in 2000, in 1999 - $4,62 billion, and in 1998 - only $1,92 billion. 31% of advertising was targeted on consumer goods, computer advertising - 18%, financial and business services advertising - 14% and 9% respectively. The report was made by Pricewaterhouse Coupers company for IAB based on online advertising agencies' data. © May 31, 2001 |
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